Breakout Session

Social Media Productivity Tools Training for Student Affairs Professionals

Track: Learning Innovations

Friday, November 30th, 12:00pm-12:55pm

We designed a series of training sessions for Student Affairs professionals with the goal of providing useful social media tools to engage students and further their work. We targeted both free and for fee options. Each session was designed to stand alone; therefore, participants would not be obligated to attend each one in order to gain from the training. This allowed participants to choose sessions that they felt they were weaker in. This was a pilot program that we hope to expand to faculty.

William Pagan
Instructional Designer
Rutgers University

Bio / Expertise
I have been an Instructional Designer for a year, assisting faculty with transitioning from face to face to hybrid and fully online courses. In additional, I provide support and training on Learning Management Systems and technology related pedagogically to their disciplines.

Presentation Content
We will be presenting our Social Media Productivity Tools training for Student Affairs Professionals. This project came about from discussions with the Associate Vice President for Student Affairs. He wanted to encourage staff from his department to use and incorporate technology in the work that they do. We started by identifying areas we felt would be beneficial to them such as: Intro to Social Media, Data Collection, Presentation Software, Video Creation/Editing, and Advanced Facebook/Twitter. Next, staff-research various tools that fell within those categories, compiled a list, and tested each one. A one page document was written summarizing each tool’s purpose and effectiveness. From this research, the list was pared down to the most useful tools and instructional screencasts were made of them. The one page documents and instructional screencasts were then uploaded to a site so that participants of the training would always have access to the information.

We conducted the training sessions approximately a month apart. This gave participants time to implement something new without feeling overwhelmed. In addition, our office would provide further 1-on-1 training on a specific tool if necessary, between training sessions. Participants were surveyed following each training session to gauge our effectiveness and to make adjustments. Each training session was presented differently due to the direct feedback we received.

The training was a success; every participant was able to take away something new and incorporate it into the work that they did. The success of the training program has led us to expand it and create a similar training for faculty.


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