Breakout Session

4C’s of communication

Track: Policy Issues & Institutional Strategic Planning

Breakout Session I
Wed. 3:30 – 5:00

Abstract:
The purpose of this session is to offer a model for effective IT communications that addresses: 
– Constituents: Identifying audience segments and targeting communications based on their needs
– Content: Developing relevant and standardized communication content
– Channels: Clarifying the most effective methods for communication based on the audience and content
– Coordination: Outlining responsibilities for communication coordination and delivery
Key drivers of the communication plan include keeping key stakeholders informed, building awareness of purpose, targeting members to take action, fostering engagement and relationships, standardize communication, and improve effectiveness

Patricia Kahn
Executive Director of Information Technology Services
Brookdale Community College

Bio / Expertise

Patricia Kahn currently holds the position of Executive Director of Information Technology Services at Brookdale Community College. Dr. Kahn serves as a member of the IT Executive Council for the college and oversees and directs activities relevant to information technology (IT) budget planning and management, strategic planning, policy development and implementation, promotion and support of the widespread application of technology to achieve Institutional goals. Dr. Kahn is the focal point on technology for the campus community and the primary liaison with the campus community, with Educational Services, OIT, and vendors providing services for the development and management of IT resources.

Camille Shelley
Executive Director of the Office of Information Technology
Brookdale Community College

Bio /   Expertise
Camille Shelley serves as the Executive Director of the Office of Information Technology at Brookdale Community College located in Lincroft, New Jersey. Camille provides management of strategic and tactical activities to ensure college satisfaction, technical delivery, and resource management. Camille’s role is responsible for managing the day-to-day operations of Brookdale’s Office of Information Technology department including; directing staff, who support administrative and/or academic computing, networking, user services, telecommunications and other information technology functions. Ms. Shelley also advises the college on the status of technologies at the institution relative to the college’s strategic goals and objectives.